Marketing Coordinator

Marketing Coordinator

Reports to: Director of Communications

Job Summary

The Marketing Coordinator will be responsible for assisting in the creation, execution, and analysis of Thread’s comprehensive marketing and communications strategy, particularly CRM strategy and campaigns that drive resource recruitment and retention, and other tactics to increase awareness, ensure consistency of brand, and support the organization’s goals.

Key Responsibilities

• Support the development and implementation of marketing automation efforts in Salesforce, including audience segmentation, campaign creation and execution, and lifecycle planning to drive higher levels of engagement among existing community members.
• Write, design, and distribute monthly volunteer and community-wide newsletters.
• Design and manage print and digital templates for recruitment and retention materials that crisply articulate Thread’s “why”, “what”, and “how.”
• Increase visibility and drive resource recruitment through proactive identification and outreach for external media, community, and partner awareness opportunities.
• Manage and traffic internal requests for communications support from Thread’s recruitment team and other internal stakeholders.
• Support in the cultivation, prioritization, and management of press and external speaking opportunities for staff and community members.
• Create dashboards and reports in Salesforce.
• Provide photography and video support.
• Other tasks as assigned.

Qualifications/Skills

• Bachelor’s Degree required.
• 2-4 years experience in communications or external relations.
• Experience using Salesforce and marketing automation tools, particularly Account Engagement (Pardot).
• Experience or functional knowledge of CRM concepts and best practices.
• Graphic design experience preferred, with working knowledge of Adobe Photoshop, Illustrator, and Indesign, and Canva or similar graphic design software.
• Excellent oral and written communication skills.
• Strong attention to detail and ability to manage projects, organize and complete complex tasks and prioritize multiple assignments and deliver on a timely basis.
• Ability to understand and develop passion for Thread's mission.
• Collaborative approach to finding solutions.
• Strong interpersonal skills and ability to use judgment and objectivity in various roles.
• Creativity, curiosity and enthusiasm for meeting and working with a wide range of individuals.
• Prior experience with nonprofit communications preferred.
• Experience editing and maintaining website content on WordPress preferred.