Communications and Food Media Manager - Food Education Fund (FEF)

WHO WE ARE

Food Education Fund (FEF) is a 501(c)(3) career-development nonprofit transforming the lives of public high school students across all five boroughs of New York City. FEF prepares students for their future, equipping them with workforce development through innovative programs and hands-on learning experiences.

FEF provides programming to NYC public high school students, offering them experience and exposure to diverse career paths and the resources to develop core life skills—communication, collaboration, critical thinking, and empathy—that are invaluable within and beyond the hospitality sector.

With hospitality at our core, our programs have empowered students to develop as individuals and pursue impactful, fulfilling careers that pave the way to financial independence and upward mobility.

ABOUT THE POSITION

We are looking for a Communications & Food Media Manager to join the Food Education Fund team to build brand awareness, expand our reach, increase engagement with our partners and supporters, and create collateral that shares our vision. The Communications Manager will be responsible for creating social media content, marketing assets, and general organizational communications with the support of a Branding and Marketing Director. 

This role will also be responsible for developing and managing Pass The Spatula (PTS), a student-led food media internship. PTS provides an intensive experiential learning opportunity for high school students interested in design, food media, podcasting, and editorials. The CMM will oversee the interns and ensure clear outlines, deliverables, and correspondence align with a culminating Food Media Project (zine + podcast).

COMPENSATION: The salary for this position is commensurate with experience and will be between $70,000 and $75,000.

START DATE: This is a full-time position beginning in September 2024.

BENEFITS: The Food Education Fund (FEF) offers all full-time employees a Health Insurance Reimbursement Arrangement (HRA), Family Leave, Paid Sick Time, and 401(k) contributions. All full-time employees are eligible for 22 paid vacation days per year for their first full year (prorated dependent on start date) as well as two (2) floating holidays. Please contact the Executive Director for more information on employee benefits.

REPORTING STRUCTURE: The Communications Manager will report to the Program Director and will have the following responsibilities (subject to change; any major changes will be discussed with the candidate):

RESPONSIBILITIES:

​​Content:

• Develop collateral for FEF, including social media posts, student-facing flyers, program collateral (non-fundraising), and special projects
• Planning, management, and execution of  a social media content calendar 
• Align tone/voice with overall FEF brand
• Analyze data relevant to media and communications project progress, adapt scope, timelines, and budgets to ensure that we adhere to project requirements

Pass the Spatula:

• Develop and execute a curriculum to support student education in food media/social media
• Recruit, retain, and train 10-12 Pass the Spatula interns 
• Lead weekly group and 1:1 meetings with PTS interns to outline deliverables for PTS project in alignment with the FEF program calendar and the concepts developed by the students
• Maintain communication with the internship manager to provide expected updates on intern progress
• Manage any 3rd party vendors throughout the creation of annual PTS projects, including but not limited to designer, producer, illustrator, and printer. 

Community:

• Digital Community Management: Engage with and expand our digital community by managing and responding to social media inquiries, comments, and messages in a timely and professional manner
• Attend networking events or relevant industry workshops as an FEF representative
• Liaise with external agencies or journalists to ensure accurate brand representation
• Generate and implement internal and external communication initiatives 

Metrics:

• Report on and analyze web traffic and social media metrics across all channels
• Communicate progress in a clear format to the FEF team and Board of Directors as needed
• Establish short and long-term KPIs based upon these metrics, in collaboration with the ED

SKILLS REQUIRED:

• Driven, excited, and up-to-date on cultural and social media trends/happenings
• Proficient in content creation on/for Instagram and TikTok and excited to create unique content for each platform
• Excellent writing skills and ability to accurately reflect brand voice
• Asset Creation (Must be proficient in Canva)
• Writing, editing, layout design, and publishing 
• Salesforce
• Google Analytics
• Web management
• Copywriting and copyediting
• Interpersonal communication skills
• Eye for video and photo content creation. Video editing is a plus
• Presentation skills